In the Soviet Union lenticular badges were called Stereo or Vario.
Such images where produced for a range of subjects and products and were in full colour
Badges, calendars, postcards with moving cartoon characters were quite popular in the USSR in the 60s and 70s when the people called them simply "overflows".
The first such badges began to be produced in Siberia at the Souvenir plant in Novosibirsk in the 1960s and were produced until the 1980's. However the technology itself is still being used in many applications and products to this day.